Career in WebPros

GENERAL INFORMATION:

• Type: Full-time
• Location: Remote (preferably Cluj-Napoca, Romania, or elsewhere in Romania. Open to candidates in Barcelona, Spain, or Portugal)
• Department: Marketing
• Hiring Manager: Roxana Motoc
• Department Head: Ovi Negrean
• Talent Partner: Florian Feichtinger

ABOUT THE ROLE:

We are looking for a strategic and hands-on Product Marketing Manager to own our go-to-market efforts, craft compelling product narratives, and position our solutions to resonate with the right audience. Acting as the bridge between Product, Sales, and Marketing, you’ll play a critical role in transforming technical features into customer-focused value propositions and driving adoption across global markets.

The mission of this role is to successfully drive product adoption, sales enablement, and market impact. Within the first 6 months, you will lead the launch of at least two products or major features, ensuring they meet target adoption rates. By equipping the Sales team with effective tools and insights, you will enhance their pitch confidence and ability to handle objections, resulting in measurable improvements in pipeline conversion rates. Leveraging data-backed market analysis, you will refine product positioning and messaging to inform go-to-market strategies and drive tangible business outcomes.

At WebPros, you’ll join a team that thrives on creativity, collaboration, and impact. We power 85 million websites on over 900,000 servers worldwide, helping businesses of all sizes grow and succeed. This is an opportunity to make a tangible difference in the global web ecosystem while working alongside a diverse and supportive team.

If you are someone who enjoys tackling challenges, thrives in a growth-driven environment, and wants to shape how industry-leading solutions are positioned, this role is for you.

YOUR RESPONSIBILITIES:

1. Go-to-Market Strategy & Execution:

• Own end-to-end product launches: define target audiences, select optimal channels, and create strategies to ensure adoption and success.
• Collaborate closely with Product teams to translate complex technical features into impactful go-to-market strategies.

2. Positioning & Messaging:

• Develop clear, differentiated messaging that aligns with customer pain points, drives engagement, and sets us apart in competitive markets.
• Continuously refine positioning and messaging based on market feedback and evolving business priorities.

3. Sales Enablement:

• Equip Sales teams with tools like battlecards, sales decks, FAQs, and product guides to effectively communicate value and overcome objections.
• Conduct training and workshops to ensure Sales teams are confident in presenting product benefits and addressing customer concerns.

4. Market Insights & Analysis:

• Conduct market research, competitive analysis, and win/loss studies to uncover trends, opportunities, and customer insights.
• Leverage these findings to inform product positioning, GTM strategies, and content development.

5. Customer-Centric Content Creation:

• Collaborate with internal stakeholders to create engaging, customer-focused content, including blogs, product pages, guides, and case studies.
• Own the messaging throughout the customer journey, ensuring alignment across awareness, acquisition, and retention stages.

6. Performance & Impact Measurement:

• Define and track success metrics, including adoption rates, conversion rates, pipeline impact, and competitive win/loss outcomes.
• Use data-driven insights to optimize campaigns and demonstrate the impact of product marketing efforts.

7. Cross-Functional Collaboration:

• Partner with Product, Sales, Marketing, and Customer Success teams to align priorities, share insights, and execute initiatives effectively.
• Act as the “voice of the customer” to ensure product direction aligns with market needs.

YOUR PROFILE:

• 3-5 years of experience in Product Marketing, Marketing, or relevant roles in SaaS/B2B technology environments.
• Proven success in launching products, developing GTM strategies, and driving adoption.
• Exceptional written and verbal English communication skills.
• Strong ability to craft compelling messaging and positioning aligned to customer pain points.
• Experience working with cross-functional teams in a fast-paced, international environment.
• Hands-on experience with tools like HubSpot, Salesforce, Google Analytics, or similar platforms.
• Familiarity with content strategies, performance metrics, and marketing channels.
• Proactive, resourceful, and organized mindset with strong project management skills.

ABOUT WEBPROS:

Founded in early 2017, WebPros brings together some widely used web hosting, billing automation, infrastructure, server management and online marketing software solutions. Constantly adding new brands and products to its portfolio, in its current formula, WebPros comprises Plesk, cPanel, Sitejet, Nixstats, SolusVM, WHMCS, XOVI and koality. Overall, we power more than 85 million websites on more than 900,000 servers worldwide.

Our global team is made up of 600+ tech-loving professionals with offices around the globe. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.

WHO SHOULD APPLY:

However, you identify or whatever your path to us, please apply if you see a position that makes your heart sing. Come join WebPros and help us build a company where you’re making a difference to the future of technology.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. WebPros is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to work every day.

We care for a unique working environment.

• We thrive on excellence, innovation, collaboration, and efficiency as a team.
• We enjoy what we do, understand our customers, and build a state-of-the-art platform that clients love and need.
• Expect interesting tasks and full integration from day one.
• Look forward to an intensive induction and training phase.
• Work with a cool team and enjoy an open-door policy on all levels.
• Take the freedom to bring up fresh ideas and new initiatives – we will support you.
• Work in a global, entrepreneurial working environment with a strong team spirit.