Career in WebPros

Role Overview:

As Sr. Product Marketing Specialist you will play a pivotal role in shaping the success of our products. You will be responsible for developing and executing marketing strategies that drive product adoption, revenue growth, and market share. We are looking for an experienced and strategic thinker who can combine market insights with creative marketing campaigns to position our products as industry leaders. You deeply understand the hosting, web agencies, web professionals target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. Through close collaborations with product owners, marketing content designers and writers, and product developers, you will shape effective marketing content.

Responsibilities:

• Own your products, specifically WHMCS, 360 Monitoring, and SolusVM and be the go-to person in marketing converting technical product descriptions into solutions for partners and end customers in the respective target group.
• Build solid relationship with product managers to develop and execute comprehensive product marketing strategies that align with company goals and objectives.
• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Define and communicate the unique value proposition of our products to different customer segments.
• Collaborate closely with cross-functional teams, including product development, sales, and marketing, to drive product launches and go-to-market strategies.
• Create compelling marketing content briefings for collaterals, including sales enablement materials, product documentation, and customer case studies.
• Measure and analyze the effectiveness of marketing content and the go-to-market initiatives and adjust strategies accordingly.
• Convert prospects into paying customers through consistent communication
• Act as the product evangelist, presenting at industry events, webinars, and conferences.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Experience in multi-product environments is a plus.
• Full professional proficiency of the English language. A second language would also be desirable.
• Previous experience in B2C, B2B, and B2B2C marketing of SaaS / IaaS products or similar digital products, preferably hosting, monitoring tools, or CMS industries. Understanding of basic hosting concepts are a must.  
• Deep understanding of market trends and product lifecycles in the web professionals, web agencies, and/or hosting industry.
• Proven track record of successfully launching and marketing products.
• Firm grasp of ways to develop strategic product marketing campaigns.
• Exceptional communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong written and verbal communication skills.
• High degree of empathy for others’ perspectives and circumstances.
• Sharp negotiation skills.